Worked on with:
Creative Director: Simon Lotze
Creatives: Finza Aslam, Aaliyah Rice
Radio: Kate Dinsdale
Embedded Files
The most demanding season yet.
Insight:
Lord Sugar is a hard man to please with very high standards. The campaign for Season 19 has to please him too.
Idea:
Let's make Lord Sugar the creative director, firing all the creatives and rejecting every idea that promotes the new season - which becomes the campaign for Season 19.
APPTRAIT_VA01_PRL.mp410s Traitors tactical teaser
30s Trail
DOOH
BBCOne_THEAPPRENTICES19_AMAZON_18SEC OM (1).mp418s pre-roll
Radio
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