This is your Big Weekend energy.
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Insight:
Being a fan is a beautiful thing. The artists you love and their music give you energy. Every artist, band and fanbase has a different kind of energy. Big Weekend brings all this energy together in one place. Liverpool.
Idea:
Using a stream of consciousness style of writing, let's capture the energy of Big Weekend from the fans perspective.
6S bus shelters
48S flyposting
Instagram carousel
On site at Big Weekend, we’ll have an interactive opportunity where the attendees can hop into a free photobooth.
The photobooth will be fitted with an AI technology that describes your energy, and the result will be displayed on a digital board on the festival site.
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