The Celebrity Traitors.
Embedded Files
Insight:
We'll see celebs form new alliances, betray their friends, whisper in drawing rooms, maybe even become Traitors... They might crumble under the pressure of it all or play the best game of their lives. Either way, it’s going to be exciting.
Idea:
The game that brings out the delightfully dark side in everyone.
Tease: Cast Reveal, Roundtable Chalkboard Misspellings
Launch stunt: The Celebs are in the Castle.
“The Castle” is one of the most popular pub names in the UK, with around 132 different pubs across the nation featuring this iconic name. We told the paps that our celebrity cast are going to be in The Castle. Problem is, we didn’t specify which one.
Let’s send a wave of paparazzi to as many “The Castle” pubs as we can, where unsuspecting punters will be met with shouts of “ALAN! JONATHAN! CELIA!”
We can even take this staged mishap to the press and create some hilarious headlines about our stunt, pointing people towards the new series.
Reactive: Spotlight OOH
Episodic Reactive: 48S
Bonfire night finale tactical.
We’re going to create our very own Traitors themed sparklers.
In the finale of the show, players vote whether they should end the game, or banish another by throwing either red or green into a fire.
So, we’ll connect this with the culture of November 5th: making red and green sparklers.
The design of the pack will do the work of letting people know it’s the traitors final tonight, and we’ll give these sparklers out at bonfire events for those who’re out, and have them put in Deliveroo orders for those who’re staying in.
Page updated
Google Sites
Report abuse