Worked on with:
ECD: Richard Biggs
Creative Director: Susan Ayton
Embedded Files
New Arrivals.
Insight:
Last year, our celebrities got papped at the airport, leaking our cast before we could announce it.
Idea:
Why don't we film our cast announcement at the airport and 'leak' the celebrity cast ourselves.
The response:
10 million views organically accrued across all BBC social channels in 5 days, making it the top performing asset we've had for any previous Traitors or Celebrity Traitors series.
Page updated
Google Sites
Report abuse