Worked on with:
ECD: Dave Monk
Creative Director: Susan Ayton
Design: Tristan Cluett, Savannah Morgan
Embedded Files
The Traitors Castle lifts.
Insight:
How would you play the game? Faithful? Traitor? The reality is that the choice is completely out of your hands.
Idea:
Let's wrap an elevator exterior that prompts people to choose how they'd play, only for a random lift to arrive and assign their fate.
Lift exterior
Lift interior
We recorded a voiceover with Claudia Winkleman that automatically plays as shoppers enter the lift, immersing them in the world of the game.
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