Worked on with:
ECD: Dave Monk
Creative Director: Susan Ayton
Senior Creative: Julien Hunt
Creatives: Finza Aslam, Aaliyah Rice
Design: Tristan Cluett, Savannah Morgan
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The Darkest Season Yet.
Insight:
The Traitors is back with a dark twist, a secret red-cloaked Traitor.
Idea:
Let’s disrupt the usual warm fuzziness of the Christmas period with some decadent Traitors darkness.
Guerilla: The Traitors Castle Lifts
We wanted to immerse passers-by into the world of the Traitors by asking them how they would play the game: are they a Faithful, are they a Traitor, or would their lips be tightly sealed?
The lift exterior is wrapped to resemble the castle with all of its opulence and detail on the inside. Claudia directly addresses our lift riders on entry and transports them into the mindset of a real Traitors gameplayer.
Lift exterior
Lift interior
2981DFEC-6411-4F7F-A0B8-EB2D70908A81.mp4Social video
To mark this season of The Traitors as the darkest season yet, we worked with artist Souls of Beldam, known for creating dolls with a macabre twist, and invited her to indulge in some "Dark Arts."
The final result was a haunting doll resembling hooded Traitor, complete with a lamp and a wax sealed letter.
insta: @soulsofbeldam website: https://soulsofbeldam.bigcartel.com/
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